UXSG Design Platform

The UXSG Design Portfolio Platform showcases 3-minute portfolio walk-throughs from top curated Junior Design candidates. Hiring Managers can view profiles, watch candidate videos showcasing applied design process and collaboration skills, and connect with the talent to quickly and efficiently find their next team member.

Roles: UX Research, UI Design, Interaction Design, Prototyping, Usability Testing, Data Analysis

Tools: Figma, InVision Studio, Miro, diagrams.net

Deliverables: Competitive Analysis, Sketches, Personas, Customer Journey Map, UX Research Reports, Wireframes, Mockups, Prototypes, Usability Testing, Style Guide, Annotated Wireframes

Length: 8 weeks

Research

Design

Test

Objective

The original objective was to create more hiring opportunities for JR UX talent. My research led us to create these opportunities by creating a platform to help make that process more effective and efficient.

Phase 1 Research

Competitive Analysis

Research and compare UXUI bootcamps and UXUI portfolio programs to understand the JR UX talent industry, talent pools, and to assess if students need more education and support around portfolios.

General Assembly Bootcamp

UX Academy

UXBeginner.com

UX Portfolio Formula

Takeaways: Most programs focus on creating a portfolio, but many students aren’t able to finish the portfolio in time, and creating a solid portfolio doesn’t guarantee a job.

Further questions: What does guarantee a job? What skills are most important for a candidate? How important is the portfolio?

User Survey

I sent a digital survey to social impact facebook groups, talent management/HR slack groups, and LinkedIn. I found Hiring Managers, Recruiters, Developers, Designers who have hired UXUI designers.

Participants

8 Survey Responses :3 Senior Software Engineers, 1 Sr UX Designer, 2 External Staffing Agency Recruiters, 2 Internal Recruiters

Takeaways: Cross-Collaboration is the most sought after skill for UX Designers, followed by a quality portfolio.

User Interviews

5 user interviews with Participants: 1 Senior Software Engineer, 1 Sr UX Designer, 2 External Staffing Agency Recruiters, 1 Internal Recruiters in 30-60 minute zoom calls.

Affinity Mapping

Further questions: How do we showcase cross-collaboration? How can we showcase portfolios when hiring managers take an average of 2-3 minutes per candidate portfolio? How can we make this easier for both hiring managers and the candidates?

The Problem Statement

Hiring managers are overwhelmed with Jr UXUI talent, but they don’t have an efficient way to assess talent and find a standout candidate for their team.

Ideation Phase

Personas

Customer Journeys

Ideation Exercises

Home Might I Exercise?

6-8-5 Exercises

Storyboard

User Flow

Prototype & Design

Wireframes

| Wireframe Sketch |

| Homepage Wireframe |

| HomePage Final Design |

Final Design Video Walk-through

USABILITY TESTING

5 Participants

1 Product Manager, 1 Front End Engineer/Start Up Advisor , 1 Social Entrepreneur & First time founder, 1 Senior UX Developer at Agency and 1 Head of Design and Manager

SPEED BUMPS & SOLUTIONS

Finding & Fix

Testers were confused about the significance of the candidate profile thumbnail on the results page. It represents one of the most core features of the product, so it was necessary to make it more user friendly. I changed the “play” icon to a “magnify glass” to prompt users to click to look closer at the thumbnail. I made the thumbnail larger to signify its importance on the results page. I changed the icon from a video snapshot to a snapshot of a piece of their profile work.

Finding & Fix

Testers were confused that the calendar feature is a proposal of 3 times. I added more detailed language, added more step by step features for the calendar, and more copy about what to expect next in the process.

FINDINGS

Finding 1.

5 out of 5 testers thought the video walkthrough is an effective way to showcase candidates.

After viewing the video, 5 out of 5 testers were interested in moving forward with contacting the candidate for the next steps.

Finding 3.

4 out of 5 testers wanted to know more about the candidate. Specifically, they wanted to know what the candidate was looking for in their next role. They suggested a formalized script of questions for the candidates to include in the video.

Finding 4.

3 out of 5 testers wanted a feature “flag” or “save” candidates to schedule later or all at once.

FUTURE RECOMMENDATIONS

Recommendation 1.

5 out of 5 testers said they would move forward with the candidate. 4 out of 5 said it is more effective for candidates to receive specific a formalized script to showcase and demonstrate their experience, skills, and personality in the video walk-through.

Action Items: What deliverables would demonstrate the design process, collaboration skills, and personality of the design candidate? Create a formalized script and record three different sample videos following the script. Build out the prototype to include three candidate examples. Test the scripted videos in the second round of usability testing. Instead of asking if the manager would move forward with the candidate, create a 6-minute “challenge” for the manager to find the best candidate video out of 3.

Recommendation 2.

Create a save or flag feature for Clients/Hiring Managers to save their favorite candidates in a list. Once they comprise their list of favorites, they could schedule interviews all at one time. Hiring Managers can pass the scheduling phase to their internal recruiters to save time and prioritize favorite candidates.

Action Items: Design a method for saving/flagging candidates, test it in the second round of usability testing.

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